Reach New Heights
Brand Strategy
Brand Design
Merchandise Design
HIGHLINE BEACH VOLLEYBALL ASSOC.
Highline is a new, high end beach volleyball tournament that empowers individuals to reach new heights in their game. We believe competition and enjoyment aren’t mutually exclusive, so we create an environment for players to compete at a high level without compromising on a good time. We organize these tournaments so athletes can experience better game play, continuously improve their skills and connect with other like-minded athletes in the process.
THE LOGO
The name “Highline” comes from the strategic offensive play called the “high line” shot. This is a low-effort, high reward play that usually results in a point won. In the logo, the two dots over the “i”s serve as a simple illustration of this play. The word “HIGHLINE” is the top of the volleyball net and the dots are the ball sent to up and over the block to the back line. Raising the second dot communicates Highline’s ability to raise the quality of the beach volleyball experience in a similarly efficient and impactful way.
