eBay Motors

About: eBay Motors is the trusted marketplace for parts and accessories. But, not many people know you can also buy tires on the platform. Or that eBay sends those tires to a local installer for you. In a matter of a few taps, you can quickly and easily swap your tires. It’s an extremely helpful service that eBay wants people to learn about before it’s too late…*cue flat tire and sad face*.

Challenge: Our job was to convince established customers that they can also rely on eBay Motors for their tire needs, while spreading the word to a larger audience that eBay sells tires. Additionally, we navigated a new global rebrand, ensuring our campaign creative for Motors aligned holistically across eBay fashion, sneakers, and collectibles.

Idea: We created a story where exploring tire options on eBay unlocks a whole new side to our main character, focusing on the ease and discovery involved while browsing eBay. We also shot a photo campaign that coincides with our installer scene, reinforcing trust in eBay’s network of installers with imagery that highlights each part of the process.