NOS Energy
Secret Formula — 3 Part Series
Art Direction
Social Capture
About: NOS Energy is one of the most popular energy drinks in the country. It's done a great job of cultivating American motorsports fans. However, it has struggled to grow its audience for a while now. The people who consume its drinks are fiercely loyal, but they're also getting older.
Challenge: How do we expand their reach to a younger audience while maintaining the loyalty of their existing motorsports fans?
Idea: We created a branded mini-series that challenged NOS’s sponsored drivers to get out of their comfort zone and into open-wheel Formula cars. Out of the four flavor teams, who will push the limits of what’s possible and come out on top?
Episode 01
12 NOS drivers get their Formula wheels, split into teams, and take to the track.
Episode 02
Each NOS team competes for real in the blazing heat. Watch for sand twisters, spin-outs, and a twist of fate!
Episode 03
Teams re-strategize in order to get ahead of the points curve. A winner prevails. Celebrations ensue.
This project was made possible by these lovely humans:
AD / Social: Liv Bishop
CD / Co-producer: Diego Sarmiento
Co-Producer: Andrea Stoll
PA: Sloane Polisner